Need it or Yeet it: Marketing KPIs | Hold my Beard Podcast 20

54 года назад

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Welcome to the Hold My Beard Marketing Podcast! 🎙️ In this episode, Jake the Wizard and Mitch Barham dive into the latest digital marketing trends with humor, insight, and plenty of actionable tips. If you're a marketing pro or just starting your journey, this podcast will keep you updated on the newest industry changes and strategies.

💼 Here’s what we’ll dive into today:

🍕 Pizza Hut's Creative Job Campaign: We talk about how Pizza Hut is letting you send in resumes on pizza boxes! A unique and clever way to get noticed, this campaign has us thinking about how to stand out in marketing.

🚨 Performance Max Updates: Google is finally adding negative keyword exclusions to Performance Max campaigns, giving marketers more control. We break down what that means and how it will impact your ad strategy.

🖼️ Google’s AI Image Editing: Google is integrating AI-powered image editing into its ad platform. Will it work as expected, or is it still too soon to rely on AI for creative work?

📈 AI Overviews in Google Search: AI-powered overviews are popping up in search results, but they aren’t always pulling from top-ranking sites. Learn how you can structure your content to get featured in these snippets.

🥪 MrBeast and Logan Paul’s New Lunchable: We chat about their new “lunch Le” product and how branding is helping them break into a saturated market. Prime drink, anyone?

⚖️ TikTok vs. the US Ban: The legal battle is heating up. We discuss what’s next for TikTok and how it could affect marketers and users alike.

🎯 Need It or Yeet It – Marketing Metrics Edition: We play a fun game where we decide which marketing metrics are crucial and which ones you can throw out the window!

🖥️ Seven Minutes in Heaven – Website Review Segment: This week, we review the brand-new Wizard Marketing website. Want your site reviewed next? Drop your link in the comments below!

00:00 Welcome to Hold My Beard Marketing Podcast 00:56 Pizza Hut’s Resume-on-a-Box Campaign 02:10 Performance Max Negative Keyword Exclusions 03:55 Google’s AI Image Editing for Ads 04:35 AI Overviews in Google Search Results 08:10 MrBeast & Logan Paul’s New Lunchable 10:04 TikTok vs. US Ban – What’s Next? 12:12 Need It or Yeet It – Marketing Metrics Game 24:20 Seven Minutes in Heaven: Wizard Marketing Site Review 35:15 Closing Thoughts and Contact Info

💡 Additional Insights:

🔍 How to adjust your ad strategy with Google’s Performance Max changes. 🍽️ The importance of branding when entering a competitive market like MrBeast’s new product launch. 📊 Which marketing metrics you really need to track for success.

📢 If you're new here, expect marketing news, deep dives into SEO, Google Ads, and tips for content creation across platforms like TikTok and YouTube. Whether you’re looking to sharpen your digital marketing skills or just get a good laugh, you’re in the right place.

🔎 Key Takeaways from this Episode:

Performance Max campaigns just got better with keyword exclusions.
Pizza resumes are the future!
Metrics you need and the ones you can ditch for a streamlined marketing approach.
📅 Don’t Miss Out! Subscribe to the Hold My Beard Marketing Podcast for more in-depth insights, marketing strategies, and industry updates.

📢 Get More Involved: 💬 Have a question? Drop it in the comments, and we might feature it in our next episode! 🚀 Want your website reviewed in our Seven Minutes in Heaven segment? Share your link in the comments!

📧 Connect with Us:
Jake 'The Wizard': @thewizardmarketing
Mitch: @beardpreneur

Looking to level up your marketing skills? Join our mastermind at teachme4m.com for exclusive insights and growth strategies.

Enjoyed the show? Give us a thumbs up, share with your marketing friends, and don’t forget to hit subscribe! 🎉

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