Unleash the Power of UTMs & Flow for Flawless Campaign Reporting

Speaker: Michelle Cornely, Solution Engineer at Sercante

Campaign Influence reporting is one of the best tools marketing has to capture which initiatives are generating revenue. However, making sure that every lead and contact is being accurately captured by campaign membership is challenging. Enter Salesforce Flow. This session will show attendees how to build a Salesforce Flow that can take UTM values stored on leads and contacts and use them to add campaign membership. This scalable solution will give them better, more detailed reporting.

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