4 Steps to Scale a Social Selling Training Program for Success, with Linda Dibias, Episode #61

[34:07] n order to develop a social selling training program for your company, you’re either going to have to create it from scratch or learn from someone who’s already done it. That second choice sounds like a far better use of time, don’t you think? My guest on this episode is Linda DiBias, Manager of Content and Social Selling for Verizon Enterprise Solutions. I connected with Linda because I knew her team had recently established a social selling training program to help their sales teams find prospects and build trusted relationships. In this conversation, we talk about how they’ve trained their team to generate leads through social media, why it’s vital to do, how they hold their team accountable for it, and the ways they are tracking the ROI of the program. It’s a valuable conversation, so be sure to listen to this episode of #SellingWithSocial. And if you’re looking for a great, customized social selling training program to equip your team for outstanding social sales results, remember Vengreso offers exactly that.

Read show notes: https://vengreso.com/blog/4-steps-scale-social-selling-training-program-success-linda-dibias-episode-61

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Outline of This Episode
[1:38] Who is Linda DiBias, Manager of Content and Social Selling for Verizon Enterprise
[5:26] The social selling programs within Verizon and why they were started
[7:49] The reality of social engagement’s role in expanding relationships
[9:32] The Verizon strategy for launching social selling within the company
[11:55] How LinkedIn’s training has been integrated into Verizon’s approach
[14:59] How Verizon has tracked its ROI from its social selling pilot program
[18:35] Verizon’s activity requirements for providing Sales Navigator to their sales team
[23:08] The vital nature of feeding your network with valuable content
[29:20] What role does marketing play in helping sales connect with prospects?

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