This is a deep dive into Interstitial ads - a revolutionary ad format, now available to all Advertiser accounts at Adsterra.
Launched as a Social Bar subformat, Interstitials are accounting for up to 50% of all ad requests in Social Bar campaigns on managed accounts. VPN, Finance, E-commerce, Antivirus Apps, Dating, and iGaming industries achieved the most impressive results.
This ad format is more engaging than other formats because it takes up the user’s whole display. It provides an interactive photo or video experience, and readers are more likely to respond to interstitial ads than other formats. As a result, these ads have higher click-through rates on average than other ad formats, providing more opportunities for advertisers to get conversions.
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