How To Use LinkedIn for Business Marketing: Business Development Tips

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How To Use LinkedIn for Business Marketing: Business Development Tips

LinkedIn is the marketing hub of many social selling executives and solopreneurs. What about small businesses using LinkedIn to reach their goals? 80% of small business owners, with 200 or fewer employees, use social networks to find new customers and grow their revenue, and LinkedIn is one of them, as they report. A recent Wall Street Journal study also indicates that 41% of small businesses feel that LinkedIn provides them the most potential to generate business.

LinkedIn For Small Business Goals: Your LinkedIn for small business goals can range among:

1. Expand and increase your relationship currency with your network with key contacts.

2. Build your credibility with content.

3. Expand the reach of your story by leveraging your employee base.

Today, the LinkedIn profile is the new business card. And, content is the new networking tool. As with all social media platforms, LInkedIn has a social contract with its members, along with key use cases. LinkedIn is not another sales channel or place to promote a coupon. LinkedIn becoming more of an editorial and publishing channel and when used correctly is the foundation for every small business to build credibility with content and an evangelizing workforce.
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While much of the focus over the last few years on social media has been on Facebook and Instagram, LinkedIn has been steadily growing its user base to more than 500 million users.

And we’ve seen first-hand that businesses are working hard on perfecting their LinkedIn business marketing strategy so that they can tap into the world’s largest professional network.

CEO Jeff Weiner plans to “develop the world’s first economic graph” with the hopes of “digitally mapping out the global economy.” A goal not far from reach seeing how LinkedIn has an in-depth dataset of company, industry, and individual contact information for more than 500 million members.

In the long-term, LinkedIn marketing will be a game-changer for businesses and brands in the B2B space. Here are 5 tips to put your business of the forefront of this trend.

Statista found that 42% of LinkedIn users have between 300-999 connections. Multiply that by the number of employees at your company and that’s a lot of potential reach!

No great marketing channel lives in a silo. It takes a coordinated effort across all of your digital platforms in order to see consistent growth over time.

LinkedIn recommends a few cross-promotion strategies in order to experience the maximum growth rate:

Link to your Company Page in your marketing communications, email signatures, and blogs.

Email is one of the few remaining marketing channels that businesses truly own (i.e., you’re not subjected to changing algorithms and news feed updates).

Add social media buttons or a LinkedIn “Follow” button to your website.

Another great way to cross-promote your LinkedIn Company Page is to make it easy for your readers to share content at any point throughout the reading experience or while browsing your website.

By adding the LinkedIn “Follow” button to your landing pages or using sticky social media sharing buttons within your blog posts, you’re setting yourself up for long-term success and reach.

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