"Essentials of Modern Marketing" another bestseller by Prof. Philip Kotler (Father of Modern Marketing)
This case study on Jazz "Jazz Super 4G" authored by Dr. Aamir Khan (Associate Professor,Faculty of Business Administration, LSE Lahore) & co-authored by Dr. Shahid Bashir (Assistant Professor, Business Studies Department, Namal Institute, Mianwali)
Published by: Naqeebz & Kotler Impact Inc.