How to create different QR Codes for your campaigns

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Once you decide you want to use QR Codes to market your small business, one of the most important things to put in place is a tracking system. A tracking system for your different QR Codes will help you answer questions like:

How many people scanned the QR Code on my storefront window and how many scanned the one I placed on the noticeboard on the other side of town?
Which QR Code location gets the most response?
What times of the day or days of the week get the highest and lowest scan rates?
Here are some tips on how to implement a tracking system for your QR Code marketing.

1. Come up with separate marketing campaigns

Before putting in place a tracking system it is important to decide what each of your marketing campaigns is about.

For example, the goal of your first campaign may be to give away free coupons and to drive traffic to a particular landing page where they can access those coupons. You then decide to have QR Codes printed in different media and locations such as on your business card, your storefront window and maybe on a notice board in a shopping mall located across town.

You may then have a second campaign that focuses on building your social media following and decide that your QR Codes will be placed at your cash register, on your company vehicles and the staff uniforms.

2. Generate unique QR Codes for each campaign segment.

This means that each particular campaign will have unique QR Codes for each of your locations, even if they are driving traffic to the same website page. So using the above example, the free coupon campaign will have 3 distinct QR Codes, one each for the business cards, the storefront window and the notice board.

The first thing is to generate 3 unique URLs using the Google Analytics Campaign Builder. You will need to specify:

your campaign name(free coupons)
your campaign source (QR code)
your campaign medium ( business card/storefront window/notice board)
your landing page (the website page url)
Once you specify these details for each medium, the Builder will generate a unique url. You need to then shorten that URL using any free shortening service that also offers tracking and then use the shortened url to get a unique QR code using a free QR Code Generator. Repeat this process for each of your campaign mediums.

Using these 2 tips will help you get unique QR Codes for each of your campaign locations and help you monitor how well each location performs. This will help you to weed out poor locations and focus on high converting locations.

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