Google Tag Manager Simplified - A Straightforward Guide

In this Google Tag Manager tutorial, you will learn how to manage tags on your website. You will learn important terminology, how to configure tags, and customize when tags fire on your website. During this tutorial, you will walk through the steps to configure a range of tags, including – Google Analytics 4 (GA4), Google Ads remarketing, Google Ads conversions, Facebook (Meta), and Google Optimize.

JUMP TO A TOPIC:
00:00 Introduction
01:04 Important terminology
04:53 Setting up Google Tag Manager
06:10 Install Google Tag Manager on WordPress
09:19 Install Google Tag Manager on Squarespace
10:11 Adding a Google Analytics 4 (GA4)
13:05 Adding a Google Ads remarketing tag
16:07 Adding a Google Optimize tag
19:14 Adding a Facebook (Meta) pixel
21:28 Preview and testing
25:09 Recommended workflow for Google Tag Manager
26:25 Migrating to Google Tag Manager
33:54 Publishing the container
35:20 Setting up a Google Ads conversion tag
40:04 Creating a Google Analytics 4 (GA4) conversion event
41:40 Capturing ecommerce details from WooCommerce
43:36 Using ecommerce values with Google Ads conversion tags
48:32 Tracking clicks using Google Tag Manager
53:01 Tracking buttons using Google Tag Manager
56:08 Tracking forms using Google Tag Manager
1:00:53 Consent mode in Google Tag Manager
1:02:39 Adding a cookie banner to Google Tag Manager
1:07:23 Conclusion

YOUR EXTRA RESOURCES:
○ Pre-configured GTM ecommerce container: https://secure.lovesdata.com/resources/?id=k7q5s2
○ Pre-configured GTM cookie consent container: https://www.lovesdata.com/blog/google-tag-manager-consent-mode
○ Guide to Google Tag Manager – https://secure.lovesdata.com/resources/?id=g9w2g3
○ Google Tag Manager glossary – https://www.lovesdata.com/blog/google-tag-manager-glossary
○ Google Optimize anti-flicker script – https://support.google.com/optimize/answer/7100284
○ Google Optimize tutorial – https://youtu.be/6RMpCNrc7Ds
○ GTM for WordPress plugin – https://wordpress.org/plugins/duracelltomi-google-tag-manager/
○ Google SiteKit for WordPress plugin – https://wordpress.org/plugins/google-site-kit/
○ GTM and Shopify tutorial – https://youtu.be/dJmiFgOohOU
○ GTM and Squarespace tutorial – https://youtu.be/H_QKrO-3W1k
○ Google Tag Manager Course (paid): https://www.lovesdata.com/courses/google-tag-manager
○ GA4 Complete Course (paid): https://www.lovesdata.com/courses/google-analytics-4

Google Tag Manager lets you manage your Google Analytics tags, Facebook pixel, and other marketing and advertising tags. By implementing Google Tag Manager on your website instead of the dedicated Google Tag, you can manage your tracking tags and send information to multiple tags from the data layer more efficiently. You can also reuse information across multiple tags to further streamline your implementation.

Once you've added the Google Tag Manager code (also called the Google Tag Manager container) you will be able to add tags, control when the tags fire using triggers, and pass information to tags using built-in variables and custom variables. This lets you remotely manage analytics tracking, including scroll tracking, tracking button clicks, form tracking, ecommerce purchases, and a whole range of other important actions tacking place on your website.

You can also test your implementation using the preview mode. Once selected, the preview mode launches Google Tag Assistant which lets you preview and test tags from your GTM container on your live website to check that page views, event tracking, and other tags are fired. The GTM preview mode is a powerful way to test and debug your GTM account and implementation.

Your Google Tag Manager account and container lets you unlock the power of tag management to send data to Google Analytics and other digital marketing platforms. But you're not just limited to Google Analytics tracking and adding the Facebook pixel to your website. You can also use tag templates, and custom HTML tags to add other measurement tags and even functionality to your website. Let's jump in and start learning all about Google Tag Manager works!

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