#19: Lessons From Blackhat SEO [Podcast]

Blackhat or “Grayhat” SEO is doing anything that explicitly violates Google’s Quality Guidelines or the law with the intent of improving organic rankings. It’s controversial and not recommended. It’s also a bit mysterious for many marketers and website owners.

That said, blackhat SEO is something every marketer and website can learn from. This episode explores the spectrum of blackhat SEO and lessons every business can takeaway from it – without adopting the actual tactics.

// Issues Discussed

The spectrum of blackhat SEO from illegal tactics to unethical to just spammy
How to understand, monitor and react to blackhat SEO in your industry
The broad lessons businesses can learn from blackhat SEO
Google’s fallibility and aligning interests
Focusing on scale and strategy
Focusing on investment over cost

// Links Mentioned

Google’s Quality Guidelines https://support.google.com/webmasters/answer/35769?hl=en#quality_guidelines

Quotes from Google on Negative SEO http://www.hiswebmarketing.com/google-says-negative-seo/

Disavow Tool https://support.google.com/webmasters/answer/2648487?hl=en

Brett’s comments on the Disavow Tool http://digitalphilippines.net/getting-good-links-without-link-disavowal-can-remove-penguin-penalty/

Copyscape http://copyscape.com/

MonitorBacklinks.com https://monitorbacklinks.com/

// Subscribe!

iTunes - https://goo.gl/ysZyFg
Google Play - https://goo.gl/W8iiW0
RSS - http://goo.gl/u9XziL
BambooChalupa.com - http://goo.gl/FhKz1U

// Also Check Out

Nate's Newsletter - https://goo.gl/J5QVNq
Knucklepuck Careers & Services - http://goo.gl/xccUFJ

// Contact

Tweet at Nate - https://goo.gl/H5qEy6
Tweet at Brett - https://goo.gl/hVaWm7

Thank you for listening!

Тэги:

#Marketing #Digital_Marketing #Podcast #SEO #Blackhat_SEO #Private_Blog_Networks

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