BDRs As Catalysts Sandler's Key To Sales Marketing Synergy

Speaker: Emily Davidson, Enterprise Marketing Director at Sandler

Explore an innovative approach where BDRs thrive under the marketing umbrella. In this session, we’ll explore how our Sandler effectively used BDRs to close the gap between sales and marketing by aligning strategies and optimizing lead-generation processes. During this time, you will learn why Sandler transitioned to this model and how they’re using this framework to drive customer-centricity, seamless handoffs, and enriched buyer journeys – that ultimately led to sustainable growth in revenue and performance.

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