Thou Shalt Surf Platforms! - The 10 Commandments of a Content Capitalist

Social media channels come and go. Stop getting sentimental about which channels you love and “work” for you.

Content Capitalists think in terms of Values, Intentions, Strategies, and Tactics.

1. Values seldom change and point you in the right direction
2. Intentions are the outcomes you want to achieve
3. Strategies are how you’ll achieve them
4. Tactics are tools you’ll use

Social media platforms are just tactics and tools. If one doesn’t work out, it’s because another has taken it’s place.

Be like Jackie Chan and weaponize whatever tactics and tools you’ve got in front of you until it stops working.

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