#MFW Men's show Kick-off Day 3 #Announcing Simon Cracker Digital Review by Simona Cochi

#simoncracker #punkdiness #mfw
Simona Cochi waiting for Simon Cracker Show.
The INTRODUCTION of the brand in the meanwhile has been controversial because of the delay. Part two is entitled Distrupted - Digital Abuse on SIMON Cracker Show Part 2
The Simon Cracker brand was founded in 2010 by the stylist Simone Botte (1985). After a past as a graphic designer, Botte arrives in fashion making his debut at Paris Fashion Week as an emerging talent. He is very popular with buyers in Hong Kong and Japan where my brand is still sold.

STYLE
The brand name is inspired by the word "crack". Destruction is a fundamental concept for the brand, it means destruction, breaking something useless to give it new life. Simon Cracker offers a line of unisex clothing and accessories with an impertinent aesthetic that disturbs and arouses strong emotions. A style that has its roots in the designer's childhood, the primary source of creative inspiration. Stylized and childish designs appear on t-shirts and accessories; sometimes they take shape becoming bijoux.

Particular attention is also paid to the issue of sustainability and environmentally conscious production. In fact, over 90% of the fabrics destined for pulping are reused to create clothes. Simone Botte has been collaborating for years with seamstresses and knitters from Cesena to create the collections, combining his new punk style with tradition and giving life to a less traditional couture that combines art, memories and eco-sustainability.

SIMON CRACKER'S COLLABORATION
For spring-summer 2018, Simon Cracker collaborates with Kappa. The result will be the “Simon Cracker Destroys Kappa” collection. A capsule of 8 outfits reinterprets the stylistic codes of Kappa with the creativity of Simone Botte; a sartorial-punk style collection, with cropped jackets with the classic Kappa side band reproduced on an elegant suit. The capsule was very successful in China and led to a +50% increase in turnover compared to the previous year. This was also possible thanks to the launch of e-commerce

Furthermore, he has collaborated with the English designer Thomas Mennell and with the streetwear brand Ansia.

The shoe in collaboration with Thomas Mennell

In 2021 the Simon Cracker brand is among the 12 finalists of the Who is On Next? competition, the scouting project dedicated to emerging talents.
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"The Italian Way" Youtube Channel (My Camera .....my Paintbrush) is an iconic video magazine created by Simona Cochi, an Italian journalist and pr based in Milan.
Simona unveils the exclusive features of the most relevant events about Art, Lifestyle, Design, Fashion, and more. Art interviews are one of the keys to being seduced by "The Italian Way" project.
The creative gesture of "direct capture" (the camera like a brush) blends different and transversal elements and draws on the visual heritage, the digital, and the sound in a field with still unexplored possibilities but which has the characteristics of a 21st-century Surrealism.
This editorial project has been conceived on Simona's return after a year and a half of work and research in different European capital cities and iconic outposts.
Simona Cochi can claim international working experiences and an academic track record.
2017 - Simona Cochi starts her digital video magazine to adapt communication and journalism techniques to the new challenge of the 2.0 era.
In 2018, during her experience as a video blogger in Vienna's museums, her definitive inspiration for surrealism was ignited through the work on the Man Ray's show at the Kunstforum. Further creativity and motivation have been enhanced thanks to the research on Sigmund Freud, the other eminent Austrian figure with significant traces of his life and works in Vienna.
The video journey started with "The Austrian Way" inside the magnificent art shows in the capital city: Monet, Picasso, Gustav Klimt, Keith Hearing, Florentina Pakosta, and more.
The digital producer's aim is to "paint" the path of the art exhibitions with her camera, revealing an unprecedented vision, and delivering new interpretative nuances of daily reality.
The images and comments of the Italian journalist are expressed to describe the emotions of art but also to portray the magnificent outposts of culture. Simona Cochi's footage is often accompanied by iconic interviews with the event's protagonist.
The beauty of a work resides in its visionary strength, in its celebratory capacity, in the alienating effect it arouses and this is what the spontaneity of the author often manages to convey.
The creative gesture of "direct capture" (the camera like a brush) blends different and transversal elements and draws on the visual heritage, the digital, the sound in a field with still unexplored possibilities but which has the characteristics of a 21st-century Surrealism.

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#simon_cracker #simone_cracker_fw24 #digital_review_designer #punkindness #punk_collection #milano_fashion_week #simona_cochi_live_streaming #digital_review

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