Public relations serves as a powerful tool for building robust brands and stellar reputations.
However, a common issue arises when individuals lack a clear understanding of PR, leading to ineffective implementation.
The Public Relations Society of America defines PR as the cultivation of mutually beneficial relationships, akin to problem-solving and effective communication.
Unfortunately, many approach PR with a sales-oriented mindset, focusing on self-promotion rather than understanding their customers through targeted questioning to identify genuine PR opportunities.