IGS 2007: The Casual Cash Cow? (Eric Zimmerman, Gamelab)

Part of the 2007 Independent Games Summit, held at the Game Developers Conference 2007 in San Francisco, March 2007:

The Casual Cash Cow? (Eric Zimmerman, Gamelab)

The Gamelab co-founder (Diner Dash) talks about how the indie aesthetic/mentality interacts with the casual market (and vice versa), in the best talk on casual games outside of the Casual Games Summit, talking about some of the things that helped Gamelab stay focused and alive in the casual and indie games market, such as keeping a sharp company vision, being aggressive on deal negotiation, and being an 'honest hustler'.

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