History of Audemars Piguet: The Most Innovative Watch Brand Ever? | The Classroom S02: Episode 1

Not an AP fan, but this was very interesting. Learned a lot, thanks.

IMO pitty they are seen to be one watch company

They make one watch and make it every way possible, in every color. How is that innovative?

love it

I have moved up the watch levels, have two Rolexez and the next will be an AP Offshore of some type.

Good work cq

My 15400 is the one I will never sell, I'm so in love with it

It’s a shame the AP of today are a one watch company

What a great kick-off to the new season, amazing job CQ and the gang! I was not aware of that equation of time watch, crazy stuff.

They have a great one trick pony, but damn does that pony have some ugly ass tricks

Very well done. I learned a lot." Not everyday is a true 24 hrs"!
☆Jonathane

I am also not an AP fan, but the timeline and history lesson was interesting and educational. I do appreciate several of the vintage pieces. The Equation of Time? 👍 Nicely done CQ. Keep up the good work guys!

Thanks CQ, found out a couple of AP facts I was previously unaware of. Ironically had my 15400 gray dial on the wrist at the same time!

Great episode and nice job CQ 👍🏽

Change the music..

I love AP as a brand. Sure, it may be focusing something like 90% of effort on the RO and ROO and is therefore "not innovative" but it's tough to balance being a business and staying solvent with staying true to its roots and the art of watchmaking.

Ideally, yes, the scale should be in the middle. Right now it's leaning more towards the former, but I think we're gonna see it move towards the middle especially as the brand adjusts its marketing strategy moving forward (e.g. closing up ADs, discontinuing models to make way for new ones etc).

[their main recurring issue, if that, is related to servicing]

I really love the RO but I deeply feel that the offshore line is a detriment to the Royal Oak.

I'm not a big fan of AP but this was very interesting. I wish their non Royal Oak stuff got more attention

Gerald Genta made AP in the modern era. Although he never approved of the offshore, none of it would be possible without him.

What about the AP Quantieme Perpetual?!

One of my favorite brands.

nice presentation. Just hurt my ears when you kept calling “Audemar(s)
Piguet” with a pronounced S

The AP 15400 ST perhaps the best watch ever made? Love the show. Great job CQ!

Never been the biggest AP fan, but I’m really starting to dig the Royal Oak. Especially in 39mm

AP is my favorite brand, great summary of their history. Can’t wait until they launch their new classical line! Looking forward to seeing them back in to ultra slim watches.

Maybe then we can finally stop hearing from the Rolex fanboys who say AP on makes one watch. Where would Rolex be without the Oyster case?

As good as it gets CQ - truly interesting history of a great brand that makes masterpieces of horology and artistic design. Wish I was young enough to save up for one -

This video is certified Awesomesauce.

nice to see season 2. i really like the concept. on this particular episode i would have liked to see the differences between the offshore and royal oak a little bit more. other then that great episode

Oh! and one more thing about AP's, they out of most peoples reach. Rich man toys

The most innovative watch brand ever is JLC ,period. Do your homework properly

Just a few words: AP THE KING!

Genta was right, the Offshore is poorly proportioned with the tiny, crowded dial and pointlessly wide bezel. It's like comparing Brando of the 1950s to fat-Brando of the 1980s.

im learning so much thank you I subbed

This is not true at all .

Ap doesn’t not make in house movement.

Weird that this guy is so knowledgeable of AP but mispronounces it every time

Frosted gold open worked is the business

Fine EUROPEAN watch making.

Great job with this AP video by WatchBox 👏🏼

nicely filmed, but content - weak at best

great vid

it's so strange.. no matter how much i know about its history, ap watches will still never look good in my eyes.

Phenomenal video, captivating presentation, and the highest level of editing ever. Amazing work.

Your history is wrong. All this know how came from the real AUDEMARS company who were the inventors for the previous 200 years. Look up Louis Benjamin Audemars and sons. Jules and his partner were working in their factory. And stole the know how. And started around in 1890 s. They deny this history this is why they claim they started in 1875, its bolony… but they made it big, bravo. Not cool not to admit they stole the whole know how. A huge fraud in todays terms.. they invented no nothing. Check the Hartmut Zankte Book. You will see it all there