Founders Reveal Their Top Advice on Getting Into Iterative

Our founders are sharing their best advice on how to get into Iterative—from practical interview tips to what to do if you don’t know the answer to a question 👀

Key takeaways from the video:
💡 Be Real, Not Perfect
Many founders think they need to present a polished, flawless version of themselves, but being authentic goes much further. Michelle Chin of Oyen Insurance chose to be upfront about her struggles during the interview. This honesty resonated, and Oyen became part of the S22 batch.

📌 Do Your Homework
Iterative is not like other VCs. Visiting Partner Dayana Yermolayeva advises founders to focus on what matters: insights, product, customers, and your story. Her advice? “Don’t overemphasize your advisors. Focus on why your startup is different and why this journey is personal to you. Iterative invests in both your company and you as a founder.”

🔮 It’s Okay to Not Know Everything
Waffle's Auston Quek and Zames Chua hit a roadblock during their final interview with Hsu Ken Ooi. Instead of trying to bluff their way through, they admitted they didn’t know the answer. That moment of vulnerability didn’t hurt them—in fact, Waffle was accepted into the S22 batch and has since expanded into Malaysia and Hong Kong.

To all the founders who shared their stories, thank you! 🙏

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