OUTLINE:
0:00 Intro
1:44 Trend #1: Fake games for UA (Matej)
11:50 Trend #2: Rise of live service games (Lewis)
21:09 Trend #3: Companion gaming + live sports & events (Lexi)
24:23 UA for EA’s FIFA vs. SPORTS FC
26:58 Trend #4: Move to Efficiency from Excess (JK)
34:39 What about Hybrid Casual?
36:52 Trend #5: Rise of Creation Platforms (Lewis)
42:19 Predictions #1: Applovin will be biggest UA channel (Matej)
43:52 Predictions #2: Microsoft will launch ad-based subscription tier for Gamepass (Lewis)
48:50 Predictions #3: Tik Tok steals revenue from gaming (Lexi)
56:08 Predictions #4: AI to enable a new game genre (JK)