Quest Chips Win Big | Atkins in a Ozempic World | The Simply Good Foods Company 23Q3 Earnings

Fresh eyes on challenges, promising health and wellness brands, can’t lose…right? In this latest episode, I'll utilize the 2023 Q3 Simply Good Foods Company (NASDAQ: SMPL) earnings report, earnings call, and supplemental presentations that were filed on 6/29/2023 as the backdrop to provide broad nutritional snacking market insights. In Q3 of fiscal 2023, both Atkins Nutritionals and Quest Nutrition performed in the top-tier of categorical competitors in retail takeaway, with Quest Nutrition specifically having strong YoY growth at 25%. What's at the heart of the Quest Nutrition success? Quest Nutrition is still known for the original Quest Bar. That means the company needs the bar business to be healthy for any of this innovation risk to make sense. Here’s the good news…the core bar business is growing. In fact, this quarter it had tracked channel retail takeaway growth in the quarter of 25%. Additionally, the Quest Nutrition snacks segment (e.g. Quest Chips, Quest Cookies, Quest Peanut Butter Cups, etc.) is now nearly 45% of measured channel retail sales for the brand and specifically the Quest Chips are now around 20% of the total brand revenue. Finally, I run through the new CEO's strategic gameplan that has very different focuses for Quest Nutrition and Atkins Nutritionals...with the latter needing to figure out where the legacy brand sits inside of an evolving weight management category that has a growing consumer interest in weight loss drugs like Ozempic.


I AM NOT A FINANCIAL ANALYST OR ADVISOR AND NOTHING IN THIS VIDEO SHOULD BE USED TO MAKE INVESTING DECISIONS. I AM JUST SHARING MY OPINIONS ON A VALUED PART OF THE CPG ECOSYSTEM THAT I AM PASSIONATE ABOUT. IF INACCURACIES WERE SAID IT WAS AN HONEST MISTAKE AND NOT MALICIOUS OR TO GIVE NEGATIVE INTENT.

Latest SMPL Earnings Report - https://www.thesimplygoodfoodscompany.com/financials-and-filings/sec-filings

#questnutrition #atkins #weightloss


I appreciate each and every one of you that took even a moment of your time to watch this video. I know your time and attention are your biggest assets and I hope you got adequate value in return from this content. Thank you from the bottom of my heart!

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About Joshua Schall of J. Schall Consulting:
Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His YouTube channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens!

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#josh_schall #joshua_schall #j._schall_consulting #josh_schall_consulting #quest_nutrition #atkins_nutritionals #quest_nutrition_revenue #atkins_diet #atkins_vs_keto #simply_good_foods_stock #keto_diet #quest_bar_growth #simply_good_foods_company #atkins_bars #protein_bars #quest_chips #quest_nutrition_protein_bar #quest_bar #smpl_stock #quest_protein_chips #quest #protein #cpg_industry #snacking_trends #ozempic #weight_loss_drugs #weight_management #weight_loss #diet

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