How to Build the Business Case for Social Selling

Everyone knows the digital revolution is here. Social media has become one of the most popular activities online. Personal usage of social media has been growing. The professional use of social media has been growing as well, especially in the field of sales with the rise of tools such as LinkedIn Sales Navigator.

Social selling is revolutionizing sales like digital marketing changed marketing. With more decision-makers using social media to conduct their research before they approach companies for help, social selling has become a critical part of the business-to-business B2B sales and business-to-consumer B2C sales process and has encouraged social commerce.

Find out what social selling is and how it is defined. Also, learn how to formalize a social selling program at your organization.

📒 Show Notes and Resources 📒

TIMECODES ⏰
00:27 Building the Business Case for Social Selling
01:28 Set a Vision and Establish a Strategy
01:41 Find an Internal Social Selling Champion
01:56 Share Social Selling Use Cases or Case Studies
02:10 Outline the Plans of Your Competitors
02:27 Continue to Build Business Case During Pilot
02:53 Bringing It All Together

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QUESTION - Have a question about digital marketing, lead generation, social selling, or anything else? Post in the comments section of this video!

About: In this video, Matthew Royse from Knowledge Enthusiast shares hips on how to build a business case for a social selling program at your company. To make your social selling program successful with your B2B marketing or B2C marketing, it needs to "stick" internally. You must create momentum and reinforce your company and sales team's strengths. These are critical steps to success. Research shows companies that reinforce activities achieve better business results. Ongoing education. Reinforcement. Communication. These are vital to the long-term success of your social selling program. Good luck!

Тэги:

#Digital_Marketing #Knowledge_Enthusiast #Matthew_Royse #business_case_studies #content_marketing #intro_to_social_selling #lead_generation #linkedin #linkedin_sales_navigator #linkedin_social_selling #social_commerce #social_media_marketing #social_media_marketing_strategy #social_media_strategy #social_selling #social_selling_2022 #social_selling_b2b #social_selling_b2c #social_selling_linkedin #social_selling_on_linkedin #social_selling_program #what_is_social_selling

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