Advertising never stops if your growing an 8 figure brand and off-Amazon strategies are the next evolution to take your business to the next level. Which advertising platform suits your brand best? FB, Google, IG or all. Find out more on this episode of the Elite Seller Show!
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Table of Contents:
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0:00 Episode Intro
0:45 Buyer Mindset, Google vs FB Ads
4:45 Residual value & Ad conversion
9:30 CPC for Google vs FB
13:00 Understanding Google's Pixel
18:00 Image & Video: Pros & Cons
20:00 Best Re-engagement strategies
25:00 Email, SMS & Appends
30:00 ROI on steroids, Google + Shopify
34:00 Where FB Ads shines
37:00 The long game for Google Ads
38:30 Ian's start on Amazon.
40:30 Owning your Customer Data