Crocs Introduces New Bio-Based Croslite™ Material to Lower Carbon Footprint of its Iconic Footwear
Green Comes in Every Color: Crocs Introduces New Bio-Based Croslite™ Material to Lower Carbon Footprint of its Iconic Footwear
This is the company’s first major milestone announcement in its commitment to become a net zero brand by 2030
Crocs, Inc. (NADSAQ: CROX), a global leader in innovative casual footwear for women, men and children, proudly announces that as part of the company’s commitment to achieve net zero by 2030, it has begun introducing a new bio-based Croslite™ material into its iconic product lines.
At 3.94 kg CO2 eq. per pair of Classic Clogs, Crocs™ shoes already have a low carbon footprint today. As part of its broader sustainability efforts, the company is targeting a 50 percent reduction in its carbon footprint per pair of Crocs™ shoes by 2030* as part of its overall commitment to becoming a net zero brand.
What sets Crocs apart is that with the introduction of this new bio-based Croslite™, the brand is uniquely positioned to create lower carbon footprint footwear by modifying its existing iconic product as opposed to creating a new and separate sustainable line. The result is a shoe that looks, feels and functions exactly like the Crocs consumers know and love, but with less emissions.
In partnership with Dow®, a global materials science company, this “shoe of the future” incorporates new ECOLIBRIUM™ Technology that transforms sustainably sourced waste and byproducts into a shoe that has all the comfort you expect from Crocs, but with far less carbon. Crocs is the first footwear brand to go-to-market with this new technology. More information about ECOLIBRIUM™ Technology can be found by visiting www.dow.com/sustainablefootwear.
This is the company’s first major milestone announcement in its commitment to become a net zero brand by 2030
Crocs, Inc. (NADSAQ: CROX), a global leader in innovative casual footwear for women, men and children, proudly announces that as part of the company’s commitment to achieve net zero by 2030, it has begun introducing a new bio-based Croslite™ material into its iconic product lines.
At 3.94 kg CO2 eq. per pair of Classic Clogs, Crocs™ shoes already have a low carbon footprint today. As part of its broader sustainability efforts, the company is targeting a 50 percent reduction in its carbon footprint per pair of Crocs™ shoes by 2030* as part of its overall commitment to becoming a net zero brand.
What sets Crocs apart is that with the introduction of this new bio-based Croslite™, the brand is uniquely positioned to create lower carbon footprint footwear by modifying its existing iconic product as opposed to creating a new and separate sustainable line. The result is a shoe that looks, feels and functions exactly like the Crocs consumers know and love, but with less emissions.
In partnership with Dow®, a global materials science company, this “shoe of the future” incorporates new ECOLIBRIUM™ Technology that transforms sustainably sourced waste and byproducts into a shoe that has all the comfort you expect from Crocs, but with far less carbon. Crocs is the first footwear brand to go-to-market with this new technology. More information about ECOLIBRIUM™ Technology can be found by visiting www.dow.com/sustainablefootwear.
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