Logo Design Process with a Client – Building A Brand, Ep 6

Please let me know when you have officially got a proper name picked for a 1 letter monogram. I mean... 'mono' sounds pretty good, right? It's "one" thing. But I think it's putting the full name (first, middle, last) together into "one thing" - / as far as I can tell. Is a single letter a "mono abbreviation" haha!! This is cracking me up. Thank you.

I feel you guys pain, the emotional attachment clients have can keep them moving forward. The house H is better than the weird shrub tree. I think little voices made the clients change their minds. Fair enough they want meaning in their logo but at the end of the day customers don't go that deep when buying beer. They can explain the family angle through the messaging of their advertising and their place of business. The tree is odd people might think they're selling trees, the archway makes sense too link it to the building.

Sky blue

Emmanuel opens his sketchbook
Me: 👁👄👁

Check out a book called Mastering Layout: On the Art of Eye Appeal by Mike Stevens

Rule number 1: just as any person, clients feel more confortable to speak about negative things on the internet. Always make sure to comunicate on e-mail too, because it's really impossible to know by person if the cliente truly liked it or if it's just they being polite. Also be prepeared, some o them can ben nice in person and an bully troll on e-mails.

Emmanuel's got some skills...

This literally sounds like "How its Made" at times!!! hahaa

i was in aircraft design before and i relate to this problem on my first project. the realization was humbling and it felt like i was doing the work too much for my own vision, not the client's. now i see why many big companies' rebranding barely changed anything in their new logo like dropbox. at the end of the spectrum you have the meme of oversimplified logo, but it is still their old identity in it, hoping to catch up with responsive designs or whatnot trends by successful competitors. it's been 6 episodes in and i am truly thankful for the amount of exposure you guys willing to share, i learned a lot.

Emanuel is killin it, I am going to steal one of his "h"s for my monogram, sorry bro, can't trust NOBODY.................

Emmanuel's sketches are amazing 😍

Engrossed in this series!

Phenom work! Client also had a point regarding his mark’s equity.

outstanding production. Thanks for the pointers and explanations of the process.

What would be the chances for the final logo to get rejected during registration ? In my country, if people in the registration bureau think that yours looks similar - even a little similar - to another logo that was registered, they will reject yours.

I've never heard a designer use the word cool so much to defend a design decision...

the sloped H looks like a Z and once I noticed it I had trouble seeing the H again

me doing the whole thing alone ;p

I need to start my own Logo for "Tederash SACCOS" so advise me how to start from initial

O my God

I loved the bridge one and felt that it spoke to their previous logo in that the typography had that same squeezed/bow-tie centre. I get that it didn't look as friendly and maybe some of the corners of the letters could have been rounded ever so slightly, but with that I think it would have been awesome.

My high school art teacher had us make monogram of our initials.

good

Any one from Bangladesh? 🇧🇩

why have 3 ppl doing same job?

AMAZING.......I AM FROM BANGLADESH. I SHOW ONLY A VEDIO . BUT REALLY I IMPRESSED . I LOVE IT

I'd really like to know what the budget was for this project, thinking well over $200K

why does the design I'm working on show that it's a single stroke and then when I expand it, it changes to an outline ? How do I change it back to a single stroke so that I can use it on ezcad3 ?

Thank 💯💯💯🔥

Wow, I just stumbled upon this channel and it's so interesting comparing the process of a firm like you guys versus some of the quicker videos of others like Will Patterson.

This looks so fun 😮

This was amazing. Thank you for sharing.

Great video but $250k being spent is crazy albeit appreciate possibly not by this client.

This show should be on TV

Man, I think we are probably months away from having midjourney making great logos out of the box. Right now, their lettering doesn't work at all

how do you deal with revisions with the client if the don't like the logo at all?

@@@

it felt that when he looked at the logos , being a familly bussiness , withlocally americana heritage, he was expectinc a barn-ish look ( drink some beer and make some love teddy couple)

This is inspiring. As designer who has been working in the field for almost 6 years now this really helps in understanding client's needs and how to approach them when they are in need of something new and relatively something they're attached to. Great Video 🙌🏽

these designs would have been derivative in 2012.

Clients should watch these to show how much work goes into brand work.

They are soo good they make me want to quit and start farming

using way to much time on this haha... Nike's logo was made of a student. And intern or something like that. Don't make it complicated

Maybe transforming the letter "H" into a symbol made of two trees could have been a nice touch. One tree’s branch could extend toward the other, forming the letter H. A simple yet deeply rooted design.

Watching a team be so receptive to each others feedback just made me feel SOOO GOOD! Thanks guys for sharing this!!!