The Great Shift & Why South Asians are Finally Seen as Attractive

Facts facts facts!

I'm a South Asian woman, and I don't care what they think anymore. We're not here to impress anyone.

I love you!! as a teen Indian girl this makes me feel so much appreciated especially when you said we receive gold once we born!! <333 ilysm 💙🧸

im gonna be real here pretty south asians have always been pretty and average ones still average and its true for every race

but isnt aishwarya rai literally light skin light eye beauty :/

I live in nyc and I've been floored by south Asian women since I was a little kod. Also I thank Simone Ashley and Amita Suman for waking up everything else

We have been queens and we know that.

The only people who don't see dark skinned Indian girls to be beautiful are Indians.. Most of them including many of the said girls.. Because that's how they were taught

subbeddd

thank you for this video i hope that the younger girls understand that an fair and lovely add cant define them

south asians or Indians neither attractive or unattractive because it is not a race or an ethnic group . India is a nationality and South Asia is a region . people look like all sorts and could pass for an olive skin European to a Somali or an Ethiopian to a Korean or a Thai to a Persian or a Saudi . that is how diverse India and South Asia are

I don't wanna be considered pretty I just wanna be treated like a human ffs.

She was always right 👌🏽👌🏽Take love sis 🇧🇩🇧🇩🇧🇩

I’m not south Asian, but in highschool I remember hanging out with this group of other kids and this one Latino boy was with us. He was a brown guy and could pass as south Asian.. he made a random joke out of nowhere saying what do you call a pretty pack-ee? As if. Not a good joke but I was blindsided because not only was he was cross eyed and very unattractive he was also a brown guy himself.. unreal.z

They bring in people like flavours in trend like yeah, bored with this one need a new face on my feed, its not you are less beautiful, its I have seen this type of race, too much saturation of similar looking people so let me go and find someone exotic to term them real beauty. It happened from English features being a latino, Italian or south east asian, then the brown girls beauty they shifted focus finally on specifically south Asian countries. After some time its gonna revolve again and go back to classical European features, or maybe nordic.

I hate the video photo i mean congratulations it sounds like sacrcasm they were already beautiful i dont know why you had to put it such way really

As a South Asian, the great shift is just pushing a Kardasianized version of Indian girls. It will again make girls feel insecure about their natural features and cause many girls try to fit into this new mold.

Can you like my comment plz

As a Black woman, I’m so glad you’re not falling for it. When they start coveting and praising your beauty that’s because they’re actually trying to steal certain things from you. Don’t fall for it. Indian and Brown people have and will always be beautiful. I grew up watching Bollywood movies and this knowledge is not new to me or plenty others from different parts of the world.

As a Black person, I’ve always found the discourse around “The Great Shift” bizarre. Growing up in the UK among South Asians, I saw their beauty firsthand. I thought Aishwarya, Deepika, Priyanka, and others were stunning, along with many of my South Asian friends from school and university—handsome guys and pretty girls alike. This discourse honestly feels comical. 😅

Working in the music industry, I’ve always hoped to see more South Asians represented, especially as pop stars or prominent figures in the business. Even though I’m Black, I personally feel Asians face more discrimination than Black people when it comes to breaking into Western music markets. With the explosion of K-pop, I’ve noticed how Koreans’ beauty is now being globally recognized like never before. Does this mean Bollywood failed to significantly change global perceptions of Indian beauty?

In the end, this whole idea of the “Great Shift” feels like a silly social media talking point that loses relevance the moment you put your phone down and step outside. Nobody needs to validate your beauty—it was always there.

Can we please stop acting like trends in Hollywood and the fashion industry represent the opinion of all white people?

I don't think this is as factual or as much at the forefront of our society as you are making it out to be; but we all have a right to an opinion. Not prescribing to beauty standards in Global North/Western Societies is what matters the most imho.

South Asian women have always been Beautiful. Theres a video of non other than the hreat Michael Jackson raving about South Asian women's beauty and that was back in 1983

Just wanted to make a warning this great shift will only likely platform the people who can actually live up to the impossible and ridiculous standards of beauty that are meant to be exclusive.
TLDR: The brown baddie will be overhyped, the average brown girl will likely be overlooked.
It's happened before with the east African baddie and the Atl baddie.
Point being you are that girl 👏PERIOD👏. With or with ought people's validation💅.

In Algeria if we see a beautiful brown girl with long black hair we tell her "you look like an Indian woman" as a compliment 😊

This is news to me because from where I stand people in the west always thought South Asians were exotic.

Hi @Maryam, just a quick thought. As you said that the Western media and Hollywood represent us better in terms of our skin tone but I feel that they too have got it entirely wrong. I feel just like how Indian/ South Asian media has always pushed towards more fair individuals the Wester media has focussed only on the dusky skinned individuals, which I feel is just as bad. I really think that they should also be more diverse because now in most Western countries there is an ideal set that South Asias can only be dark skinned and not light skinned(you can see this from the comment sections of may fair skinned Indian Influencers). This I feel is just as bad as the promote light skin agenda. Just a reminder I have nothing against dark or fair skinned people but I feel that incomplete representation is quite harmful because it creates false narratives and spreads misinfromation. I would really like to hear your thoughts on it.
Regards and love

I think both bollywood and hollywood lack representation they only cast people as soutj asain they think fit there boxes
Hollywood = dark skin indian female
Bolluwood= light skin Indian female
Can we get a middle ground?
Plus its always either punjab, gujrat or tamil nadu

What I find weird is that we are desexualised in the west but at the same time our darker toned counterparts are being appreciated more in the media compared to back home aka Sendhil Ramamurthy, Simone Ashley etc. There are so many layers to this to unravel.

When and where have they not been attractive? I guess I might be biased since I grew up watching Bollywood movies, but South Asians are extremely attractive

The only thing let the west continue their own thoughts their standards
We don't need any great shift to define ourselves

The great shift is absolutely ridiculous
Btw subscribed you

Indian sub-continent

Seeing trinette lucas in your main thumbnail is so amazing. Pakistanis often ignore girls with darker shades and she has done alot to bring this to the limelight. love her!

That Rekha picture HIT! She’s a QUEEN

Who cares bruh, the less we're recognised from the west, the better.

As a Pakistani I feel so loved reading these comments ☺️☺️

When was the last time the west validated us? Yes, the east india company 😅 so take that as an example.

no notes, just appreciation. 🙌 thank you for the awesome content.

Hey as a south Indian woman from India, who is actually living in india I want to add certain pointers.

Representation of Indian women in media has shifted a lot, Bollywood is not seen as a representation of Indian women or what is desirable in Indian society by anyone anymore. I live in the state of Kerala, here movies and media do have women who have been historically represented well, but unfortunately it has never gotten much attention outside the state (due to language barriers India is a country with multiple languages and culture). Now with the ott platforms gaining traction malayalam movies which show women being represented as we are, are getting traction. So generalising that the west has portrayed Indian women well while in india it's bad, is not accurate. India is a diverse country with many states languages and culture. Representation of women also vary. It's just that Bollywood is what people think of when you speak of Indian cinema or culture. It's just an ignorant take.

Secondly the influence of skin whitening and brightening creams and cosmetics have reduced significantly especially in the younger generation. Especially amongst genz. Not that it doesn't exist anymore, but now brands have been forced to change thier branding after backlash from their consumers and General change in public perception. The rise of indian beauty influencers who are dark skinned has helped change atleast some perception.

Also it's not related to this vedio but something I have observed, people of Indian origin who live outside India seem to always have a perception of india which is more regressive than actual Indian society, which does has deep rooted flaws but has changed a lot. The change is very uneven yes, in certain parts of the country we have progressed in a way comparable to the west, while in certain parts we are still living in a medivial mindset. But western content creators particularly of Indian origin tend to think we way more regressive than we actually are. It's very annoying.

There is no "great shift". I would never date one of you.

Sorry you’re not smart enough to be doing these essay videos.

So true- when our babies are born they receive gold and silver ornaments as gifts from everyone who come to visit them for the first time. We are extremely valuable to place our worth on these weird western trends. Laugh at it and move on. Well said

these trends show how the west thinks that everything revolves around them, it’s actually crazy and very infuriating too, from copying our routines, styles, portraying them as their inventions to thinking how our self esteem heavily depends on their validation, crazyyy how someone (not even someone but a whole community) can think so high of themselves, i just hope that the young south asian population doesn’t feel too affected by this, i still can’t believe how the west has made finding a race attractive a trend it’s so stupid

Dude, I had no idea we were getting hot, I was only experiencing passive aggressive racism 😂
Im pretty sure foreigners on the internet realize india is getting on the internet, so hey need the viewership

the west should be celebrating this trend, not the south asians, bcs the west can finally SEE :)

Fun fact is that before using social media, I never questioned my beauty or body shape :') It used to bother me a lot until I become 19 and started to love the way I actually am. And surprisingly, loving my own beauty made me find other people attractive whether he/she fall under so called beauty standards or not 🤷🏽‍♀️ Love from Bangladesh 🥀<3

what trend? srl 😂 fyi there is no such thing as a "trend" any more

the western validation part is so true like no one needs the west to tell them they're enough

The best thing ever happened my body image this year is meeting you ❤