How nxtedition is Merging Real & Virtual Worlds in Broadcasting

Join Adam from nxtedition as he explains how extended reality (XR) is applied in modern broadcasting, breaking down the differences between AR, MR, and VR. Discover how these technologies create new storytelling opportunities and reduce the gallery footprint, bringing the virtual and physical together. Watch to learn more about nxtedition's game-changing developments for IBC 2023.

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00:00 - Introduction to XR in Broadcasting
Adam introduces the topic and the role of nxtedition in XR technology for broadcasting.

00:30 - What is XR (Extended Reality)?
Explanation of AR (Augmented Reality), MR (Mixed Reality), and VR (Virtual Reality).

01:53 - Applications of XR in Broadcasting
Adam discusses the applications of XR in modern broadcasting, including examples like Zero Density.

02:42 - XR in Live Broadcast Control
Exploring how XR can reduce the footprint of live broadcast galleries.

03:40 - Challenges of Converging XR and Broadcasting
Discussion of the technological challenges when merging broadcast galleries and XR.

04:11 - Legacy vs. State-of-the-Art Tech in Broadcasting
Analogies comparing legacy broadcast systems with new, multifunctional XR tools.

05:03 - Breaking Free from Legacy Broadcasting Tools
How XR can help overcome the limitations of traditional broadcast technologies.

06:43 - Why Remote Desktop Doesn’t Work for XR
The issues with relying on remote desktop solutions for XR-driven broadcast production.

08:32 - Merging Physical and Virtual in Broadcast Studios
How nxtedition is bridging physical interfaces and XR technology for seamless broadcast control.

09:56 - Consolidation of Web Technologies in XR Broadcasting
The advantages of using web technologies for unifying different broadcast tools in XR environments.

11:22 - Real-World Examples of XR in Use
Practical examples of nxtedition’s XR technology, including a demo with a Meta Quest and iPad.

13:25 - The Future of XR in Broadcast Studios
Adam’s insights into the future of XR for broadcasting, including challenges like headset weight and battery life.

15:57 - Final Thoughts: The Evolution of XR in Broadcasting
Conclusion and Adam's final thoughts on why XR is not a passing fad and how it will shape the future of broadcast production.

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