Creative Strategy for Beginners in 2023 [LEARN IN 7 MINUTES]

In advertising, creative strategy is the organizing plan of action for a creative idea. The creative strategy process is mainly involved in 3 outputs.

Watch till the end of this video where we break it down, with an example from Dove’s Real Beauty Campaign!

⭐Credit: Oglivy
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🔴FREE STRATEGY RESOURCES

⚡️STRATEGY MATE - https://strategyfinishingschool.com/lm-strategy-mate


📙100 CREATIVE IDEAS ON TINY BUDGETS - https://strategyfinishingschool.com/lm-100-creative-ideas


💡10 BEST STRATEGY PAGES - https://strategyfinishingschool.com/strategy-papers


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🔴 WATCH NEXT

➜ How to write a creative brief: Seamless Example https://bit.ly/3h1JyNe

➜ How to write a strategy plan: Ikea Example : https://bit.ly/3zRER1j

➜ What is an insight vs observation : https://bit.ly/3cwW8mI

➜ How to write a creative brief? The Problem Statement https://bit.ly/3jcHTY6

➜ Creative Strategy In Advertising: HP Example : https://bit.ly/3db4Dnt

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🔴ABOUT ME

I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple, and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.

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