Reddit FIA - Social Media & Teens - How to go Viral

In today's news, Reddit users draft legislation, social media raises empathy in teens, and the Huffington Post gives three tips on creating a viral video.

Reddit Writes Legislation

Users of Reddit, a popular media sharing site, have begun to draft up legislation they call the Free Internet Act. The FIA bill was conceived as a response to the SOPA and PIPA laws, which lost support last month due to widely demonstrated protest. Through their legislation, the Reddit community aims to "promote prosperity, creativity, entrepreneurship and innovation by preventing the restriction of liberty and preventing the means of censorship."
The Free Internet Act is meant for international application, and many of those responsible for it are non-US citizens.
It will be interesting to see whether Reddit's attempt at lawmaking yields any results.
Crowdsourced legislation has been used before. Last year, Iceland redrafted its constitution using heavy input from citizens. United States political figures have demonstrated open-mindedness toward social media, but social lawmaking it a whole different ballgame. Government acceptance of the Fair Internet Act could be the beginning of a stronger political presence in social networks. This could lead to stricter privacy laws, and in turn affect marketing research methods.

Social Media Spreads Teenage Empathy

We've seen how negative opinions, such as a bad customer review, can spread uncontrollably through social media channels. However, a new study shows that through digital platforms, empathy will catch on just as quickly.
According to Harris Interactive, a U.K. based research firm, 55 percent of teenagers accredit social media sites with raising their awareness for causes, both personal and nonprofit. The study attributes this to the fact that many young people are turning to sites such as Facebook and Twitter as emotional outlets.
Nonprofit organizations have noticed, and many are beginning to include fundraising tools in their social media pages.
This study suggests that appealing to empathy is a marketing strategy that will find success in social media channels. Brands that align themselves with causes have the ability to reach a wider audience than those that do not.

How Your Video Can Go Viral

We've seen that viral videos have proven to be the quickest way to create massively widespread brand value. However, it takes a bit more than wit and luck for a video to take off on YouTube. An article of the Huffington Post gives three tips on adding viral components to a video campaign:
1. Subscribers have replaced views as the path to fame. Within the new YouTube format, videos will automatically be shared with subscribers to your channel, which means quicker sharing time.
2. Content (obviously). You can work the YouTube infrastructure as much as you want, but if a video isn't engaging, it will not catch on. Videos that are topical, relate to popular sympathy, and those that are visually stunning seem to be the most popular.
3. Time the release of the video. You want people to discover your video at a time when quick sharing is optimal. Such points include right after school, Mondays, or the height of a political campaign. According to your target audience, such times will speed up the rate at which a video is shared
Although there is no perfect formula for a viral video, these are some practices that can help speed the sharing time, and in turn create quick brand exposure.

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