Radio On Main Street featuring LoopMe’s Rachel Conforti

In the 11th episode of Radio on Main Street at the ANA Masters of Marketing, RAB’s Erica Farber chats with Rachel Conforti, senior vice president of marketing at LoopMe, a technology company that uses AI to prove consumer resonance to messaging, gain audience insight, improve advertising outcomes and gain key learnings in real time. Rachel’s perspective on the future of measurement, attribution and AI is thoughtful and meaningful. And LoopMe’s methodology and research has shown that audio delivers and most definitely works.

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