Filmmaking Essentials: Film History: ‘Star Wars’ Industrial Complex Changed Hollywood

Today we’re going to speak about some filmmaking essentials: THE STAR WARS INDUSTRIAL COMPLEX, and more specifically, what was at the foundation of what made the Star Wars brand such a branding powerhouse that it is today, leading up to Disney’s acquisition.

I’m going to share with you some of the history of one of the most successful brands in history, as well as some of what happened after Hollywood’s Golden Age, in particular, some facts on epic and swashbuckler-themed films and the rise of the anti-hero, that helped influence George Lucas, the creator of ‘Star Wars’.

What occurred in Hollywood after the end of the studio system in the 50s and 60s had an influence on the ‘Star Wars’ universe. For many, much of the early things that occurred to keep the brand alive may not be what you may have expected, especially back in the 1970s. And for me, these details not only helped influence me getting into visual effects, they were influential on how I viewed and put together packages as a producer for television shows and for films.

As part of the New Hollywood Generation community, a lot of what I’m going to touch upon in this episode will be relative when you consider the timeline I’m about to share with you, how the ‘Star Wars’ universe has directly influenced other film franchises, and the lessons that can be learned about the branding and the business-side of filmmaking are all looked at together.

And now with ‘The Mandalorian’ streaming only on the brand new Disney+, Disney’s new ‘Star Wars’ ride, ‘Rise of the Resistance’ just opened up. And with ‘Star Wars: The Rise of Skywalker’ premiering on December 19th in some theaters, everything is coming together right now.

And with that said, a bit of a history lesson is needed to understand what influenced George Lucas in the first place, dating back decades.
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"Gearhead"
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