Social Media Content: People Like People

One BIG thing that I've noticed in my years of #marketing experience is
that "people like people" - when it comes to #socialmedia posts.
Because if you put an image of a stick (huh?) and there's a description behind it. Compare that image to a person or a person holding that stick; it's gonna create more value because people like people. And for one reason, it human your brand, It's a good thing to do.
If you can find authentic photos rather than eye photos where people are fake smiling, ensure you're using an actual photo of somebody within your company. It's authentic (not cheesy stock photography) because that's so natural, and people like people.


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