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Talking Points:
00:00 - Introduction to Guest: Samantha Kozuch
01:49 - Samantha’s eCommerce Journey
07:38 - Building Confidence for the Launch of Her First Product
11:02 - The Appeal of Physical Products over Digital
14:04 - The Development Journey of Samantha's Journal
17:32 - Dealing with Product Delays
20:19 - Establishing Relationships with Manufacturers
23:37 - Multi-Channel Marketing Strategies for the Product
28:23 - Harnessing the Power of Affiliate Marketing
31:58 - Future Plans: Brand Direction and Personal Involvement
35:34 - Dynamics of Working with a Fiancé as a Business Partner
38:24 - Business Advice from Samantha
40:21 - Where to Connect with Samantha Online