Public Relations (PR) - How should Marketing and PR work together? Why is PR so important? How do yo

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https://www.podbean.com/media/share/pb-79px7-9453cb

Hello again and welcome back to the Marketing Buzzword Podcast!
This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and today’s buzzword is “Public Relations (PR)”
I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.
The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk
I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if you’d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.
Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.
Right that’s more than enough about me. It’s time to introduce this weeks guest! This episode’s expert buzzword bee is International PR expert, Katie Clift!
Katie Clift is CEO of Katie Clift Consulting Pty Ltd - an International Public Relations Expert. With more than a decade of experience in media and PR, Katie moved from Australia to Athens in 2017. She works with clients around the world across a range of industries - specialising in consultancy for local and international public relations campaigns. Katie's media background as a journalist, radio and TV broadcaster, public relations specialist, media manager and spokesperson gives her unrivalled experience to create public relations campaigns for clients that achieve outstanding cut-through in local and global markets. For just one Australian organisation alone, Katie led a media and public relations team to achieve more than 8000 feature stories a year in print, broadcast, and online media, including 120 front page newspaper stories - worth millions of dollars annually.  Katie is also a leading media and public relations commentator throughout Europe and Australia - her editorials are regularly featured in Mumbrella and PR Week UK. Connect with Katie at katieclift.com, facebook.com/katiecliftconsulting, twitter.com/katieclift or instagram: katieclift.
Enough small talk, let's talk 'Public Relations (PR)'

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#podbean #marketing #buzzword #PR #Katie_Clift

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