Copywriting tip: The two reasons that motivate buyers (and how to use them)

Today's copywriting tips are fundamental to your role as a copywriter. For more copywriting strategies watch this video series HERE ➡️ https://www.youtube.com/playlist?list=PL74gPgwEesCnNO41GoRcKdEEUMu-LI0wO

You see, tests show we humans are hard wired to avoid pain. In fact, we will do more to avoid pain than to gain pleasure.

Why?

Evolution, my friend. You lived longer when you avoiding the animals that could hurt you.

However, we are also motivated to gain pleasure.

So, when do you "poke the pain" with your sales copy and when do you lay on the benefits?

Watch the video to find out.

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