#galtonbrands #brandingagency #rebranding #branding #brandstrategy #brandidentity #bubblemania

And now, let’s spice it all up and beat the boredom! 💥 With such an objective, we approached the rebranding of Bubblemania, a trendsetter in the bubble tea market! 🫧.
You know the fun that comes from pushing creative boundaries, transforming a mundane process into something extraordinary. Exactly that was the case with this project, which required a new outlook on its possible presence and the brand identity, aiming rather at a younger customer base of Zoomers and Alfa gen. And let us tell you, it was such an exciting play with ideas. After all, we came up with brand new strategy, identity and tagline, that has some swag in it.
Still wondering what we actually did?
🟡 Strategic Workshop: We kicked off with in-depth workshop to capture the essence of Bubblemania brand.
🟡 Revitalized Core: Refreshed vision, mission, purpose and values to appeal to the youth, emphasizing fun, freedom, and innovation.
🟡 Boredom-Busting Concept: Introduced a "boredom buster" theme with brand new tagline Sippin’ & Poppin’, making Bubblemania’s bubble tea synonymous with coolness and joy.
🟡 Vibrant Visual Identity and Packaging: Unveiled a dynamic logo and color palette, resonating with the energy and style of Gen Z.
🟡 Engaging Merchandise: Designed trendy merchandise, aligning the brand with the youthful lifestyle.
Visit our website and get more information on the process behind this playful rebranding.
Case study (EN) - https://galtonbrands.com/projects/brand-strategy-identity-bubblemania/
Case study (ES) - https://galtonbrands.es/proyectos/estrategia-de-marca-identidad-bubblemania
Case study (SK) - https://galton.sk/referencie/brand-strategy-identity-bubblemania/

Тэги:

#brand_identity #brand_strategy #visual_identity #galton_brands #galton #rebranding #bubblemania

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